Sneak Peek: BlackBerry's Super Bowl Commercial

BlackBerry is going to hit the Super Bowl hard on Sunday with a new advertising campaign for its new BlackBerry 10 devices. The actual commercials have yet been released, but if the BlackBerry 10 launch event in New York City earlier this week was any indication, it will be likely over the top.

Will new “global creative director” Alicia Keys make an appearance? I would lay good money on it. Will BlackBerry take pot shots at Apple and Samsung? That is a pretty good bet too.

BlackBerry sent over a still shot sneak peek of an image (above) for the commercial. Nothing like giving people a glimpse and holding the rest back to drum up al little anticipation, huh?

What is it? Looks like a rainbow smoke explosion on a city sidewalk. But what the heck would a rainbow smoke explosion be doing in a BlackBerry commercial?

This is what the company had to say:

BlackBerry will be featured in Super Bowl XLVII on Sunday for the first time ever. This unique execution will be part of a broad marketing campaign about the totally re-designed, re-engineered and re-invented BlackBerry. As part of this activity, we are sharing a still image of the Super Bowl commercial with our social channels – including 30 millions fans on Facebook and Twitter – to draw them into a conversation about BlackBerry 10 during this highly social event.

So, BlackBerry basically admits to pandering to its social audience. Not that there is anything wrong with that, but couldn't it have chosen a more revealing image?

What do you think it is? Let us know in the comments.