September 2012 Archives
Friday, 28th September 2012
How Journalists Are Using SoundCloud
Musicians and remixers were among the first to settle into SoundCloud, but the social audio-sharing service has been expanding in new directions. The company is sharpening its focus on providing a hub for radio-style journalism and commentary with an interactive twist. (Part 4 of a 4-part series on how journalists are using social networks…
The Flipside of BitTorrent
Last week, I wrote a popular post on the continuing popularity of BitTorrent, and how some artists are now choosing to embrace it as a marketing tool to expose their music to a wider audience. But many activist musicians disagree with the notions that BitTorrent is anything more than outright theft. Singer-songwriter David…
Ads Aren't Reshaping Twitter, Twitter Is Reshaping Ads
Lost in the recent noise about Twitter's developer relations and product designs is that Twitter is quickly (and relatively quietly) becoming a successful advertising business. And it's doing this in its own way: Not by running banner ads or video pre-rolls, but through its own interactive, networked ad products.