ReadWrite: August 2012 Archives – ReadWrite

August 2012 Archives

Thursday, 23rd August 2012

Microsoft Changes Its Logo To Mimic Windows 8

For the first time in 25 years, Microsoft has changed its logo, the company announced Thursday. The new logo draws heavily from the look and feel of the typeface formerly referred to as “Metro” used in the company's upcoming Windows 8 operating system.

Enterprise Mark Hachman comments

114 Entrepreneurs On 1 Train For 8 Hours Pitching Ideas

114 Entrepreneurs On 1 Train For 8 Hours Pitching Ideas

Think an elevator pitch is hard? Try selling your vision with a beer in each hand, balancing in the aisle of a train barreling north at 80 mph. That's exactly the challenge posed by Geeks on a Train, a veritable Nerd Express from Portland, Ore., to Vancouver, where passengers will "rethink business" among like-minded entrepreneurs and…

Small Biz Taylor Hatmaker comments

Google's Plan to Steal TV's Election Audience

Google's Plan to Steal TV's Election Audience

NBC, CBS, ABC: Watch out, Google has you in its sights. If the company has its way, viewers looking to follow the U.S. elections won't tune in to network and cable news outlets - they'll log on to YouTube.

John Paul Titlow comments

Top 10 Windows 8 Features #4: Windows To Go

Top 10 Windows 8 Features #4: Windows To Go

The basic premise of Windows To Go sounds like it escaped from an alternate universe: Now you can take Windows home with you from work, and run it on your living room PC. "That’s crazy," you might respond, "it’s already on my living room PC!" But this is Windows 8, which is so, so different that the ability to create take-home, bootable OS…

Enterprise Scott M. Fulton comments

Why Apple's iCloud Doesn't Just Work

Why Apple's iCloud Doesn't Just Work

“It just works,” the Apple marketing slogan goes. But for the syncing features in iCloud, that promise has proven too good to be true. On Thursday, the first iOS app launched that eschews iCloud in favor of a new third-party service called Simperium. If you use an iPhone or iPad, you’ll want to know why.

Jon Mitchell comments

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