August 2012 Archives
Friday, 31st August 2012
If all goes according to plan, ads on Twitter are about to get a lot more relevant to the people that see them. That's the idea behind the interest-targeted ad system the company has been testing. Having presumably ironed out the kinks, Twitter has just rolled the feature out to all of its advertisers.
Walmart.com's Semantic Search Promises Edge Against Amazon
How much of a difference can better search tools make for an e-commerce site? Wal-Mart is betting on a 10% -15% improvement in sales following the launch of its new Polaris search engine on Walmart.com, developed by its @WalmartLabs division.
Futurist's Cheat Sheet: Internet of Things
Through the Internet, humans have connected the world. People are closer to each other than ever while still remaining apart. The next phase of the the Internet will be about connecting things. The Internet of Things will be central to the infrastructure that we build. (The "Futurist's Cheatsheet" series surveys technologies on the horizon…
Study Tells Why We Can't Resist Facebook Games
Revenue from social networking games is expected to top $4.5 billion this year, up from $3.2 billion in 2011, and it looks like online-game sales could surpass retail sales as soon as next year. A Chinese study tries to figure out why these games are the fastest growing segment of the $66 billion video-game industry.