ReadWrite: July 2012 Archives – ReadWrite

July 2012 Archives

Tuesday, 31st July 2012

Hijacked Walmart Facebook Promotion Holds a Lesson in Local Marketing

Hijacked Walmart Facebook Promotion Holds a Lesson in Local Marketing

Call it a rare win-win-win for online corporate marketing: Internet pranksters successfully hijacked Walmart's Sheets Energy Strips campaign, Walmart and Sheets reaped all the publicity they could have hoped for - and the citizens of Kodiak, Alaska, got a rare visit from an international rap star. Does that mean Walmart ran a brilliant social…

Fruzsina Eördögh comments

Digital Humanities

Twitter Drives New Insights in the Social Sciences

Twitter, Facebook and other online social networks are letting scientists take their research out of the lab and into the real world. Their research could radically change the way we view ourselves and the people around us.

Dave Copeland comments

Twitter Apologizes for Banning Reporter, But Free Speech Questions Linger

Twitter Apologizes for Banning Reporter, But Free Speech Questions Linger

The weekend's fire storm over NBC's handling of its Olympics broadcast had barely died down yesterday when online critics found a new target: Twitter. In response to a complaint from NBC, the microblogging service suspended the account of Guy Adams, a reporter who tweeted a harshly critical comment about NBC's Olympics coverage.

Social John Paul Titlow comments

Social Connections Driving the Future of Microsoft Office, Outlook.com

Social Connections Driving the Future of Microsoft Office, Outlook.com

Microsoft’s new emphasis on cloud services is opening up new opportunities to connect with social media. On Tuesday, Microsoft reworked Hotmail to become Outlook.com, which integrates with Facebook, Twitter, Gmail, LinkedIn and other social networks. And Microsoft is also working to integrate social networking features within the new version of…

Social Mark Hachman comments

Outlook.com: Take a Tour of Microsoft's Hotmail Replacement

Microsoft released a new Web-based email client today called Outlook.com. The new online Outlook takes some of the aesthetics of the Windows 8 "Metro" interface and mixes it with the functionality of Hotmail. Many of Microsoft's productivity apps also take center stage, and it allows users to import contacts from all of their social services…

Dan Rowinski comments

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