SnipSnap: How a Newspaper Vet Aims to Remake Paper Coupons for the Mobile Era
It all started with a pack of diapers. Ted Mann, then a regional digital director for Gannett and a new dad, was waiting in line to pay for diapers when he realized he hadn't brought the coupons. Like so many coupons clipped from the local paper, they sat in what Mann refers to as the "bowl of shame" - that repository of unclaimed discounts…
