The Android Marketplace is rebranded as Google Play. All of this and more in the ReadWriteWeb Weekly Wrap-up.
After the jump you’ll find more of this week’s top news stories on some of the key topics that are shaping the Web – Location, App Stores and Real-Time Web – plus highlights from some of our six channels. Read on for more.
When you think of Android, do you think of Google? No, probably not. Android as a brand conjures up associations with the little green robot, the sound of your phone’s Droid tone, Motorola, Samsung and even Verizon, but rarely Google. For that reason, Google has rebranded the Android Marketplace as Google Play. Is it too little too late or is it a smart move to lessen brand dilution? Dan Rowinski takes a look at the reasons for the rebrand and its hope for success in this week’s top story, For Google, to Play Is to Fight the Commoditization of Android.
From our readers:
Jay Godse – Android is not a strong enough brand to do what it needs to do for Google. It is valuable to developers as a technology brand. It is valuable to handset makers and carriers as a customer attraction brand. It is valuable to consumers as a place to buy apps for Android phones,i.e. a commerce brand.
In the long run, Android cannot be all three things. The weakest brand facet of Android is the commerce brand, so it is a good decision to separate it from the technology and customer attraction brands in the form of Google Play.
Personally, I don’t think that the name “Google Play” captures the right value proposition to customers of the Android marketplace. “Google Market” might have been a better choice. However, at least the brand is separate from the technology and customer-attraction brand facets of Android.
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