We've written earlier about Grovo, an online video e-learning site that conducts a lot of celebrity interviews. Some of them are more interesting than others. Today they have a new series with Zach Ciperski, the Director of SEO for EliteSEM and also serves as Vice President of CoffeeForLess.com. He has built sites for some major retailers and teaches SEO at New York University, among other places. His series is on How To SEO, and is worth watching if you are still struggling with the basics, or need some help before you go forth and try to hire an SEO specialist. Here is one five-minute segment on making small tweaks to your site.
There are some very basic tips in this video segment, such as keeping titles short, using keywords in the filenames in the actual URL, constructing meta tags and meta descriptions, and how SEO has changed over the past decade. "SEO at the end of the day is an art form. But you want to test it and give it a shot and see what happens when you put extra keywords there," he says. You can watch the rest of his series here at Grovo's site.