Groupon really wants to get to know you.
Today the daily deals giant acquired Adku, which describes itself as an "early stage startup working on big data for e-commerce" with the goal of giving users "a more personalized experience." Adku focuses specifically on e-commerce sites.
Ever since its public offering last November, Groupon has been working on personalizing its services. It acquired social shopping start-up Mertado earlier this year. Similar to Adku, Mertado's goal is to create shopping experiences that "build bridges between content, commerce and community." Adku focuses on bigger ecommerce sites; Mertado is more focused on home-related products.
The ecommerce space is focused on personalization. Last year, eBay bet $80 million on taste-graph recommendation technology Hunch.
San Francisco-based Adku was founded in 2010 by former Google employees.