To make his "musical," as he calls it, filmmaker/actor Chris Crutchfield's, took the ubiquitous dinging, pinging, almost-melodic alerts that pervade our digital lives and mashed them up into a surprisingly beautiful little song. "One day," he explains, "I got an email, an SMS, a phone call, a Facebook message and two tweets all within about five seconds of one another. This video is a re-manifestation of my brain's interpretation of that event."

If you're a glutton for punishment, you can download the musical as an iPhone ringtone.


Digitals from Chris Crutchfield on Vimeo.