late last year, we figured that the 20-million-plus discovering engine was done making big changes. At least, for a little while. Boy were we wrong.When StumbleUpon did its big rebranding, reorganizing and redesign
The newest SU update removes all direct links. Previously, once you were inside StumbleUpon, you could "X" out the page and go straight to the original site. Now if you're logged in, you have to say in the iframed version of the site. There is one way to get out, but it's super clunky.
As you can see, there's no "X" option. If you want to go to the direct link, you'll have to copy and paste out the link above and delete the StumbleUpon URL. Here's what one of those clunky SU link looks like:
Would you really take the time to copy and paste the tail of that link into another tab or browser? That's what it'll take to get the direct URL.
StumbleUpon is trying to build up its ecosystem, keeping users inside rather than sending them out to the Web and other social sites. By keeping everyone inside, StumbleUpon will no longer offer prized SEO value that it once did. This will negatively affect referral traffic, especially for sites that rely on StumbleUpon for that nice traffic jolt.
Remember when this happened at Digg? Users revolted, and then-CEO Kevin Rose decided to make the DiggBar optional. Rose even said that framing content "is bad for the Internet."