Flurry Adds HTML5 to Mobile Analytics Platform

Mobile analytics and monetization platform Flurry is adding a new vertical to its platform offering today. Recognizing the coming growth of mobile Web apps, Flurry will begin tracking HTML5 mobile Web apps starting with a beta software developer kit today.

Flurry supports five other mobile platforms. That includes BlackBerry, iOS, Android, Windows Phone and J2ME. Flurry notes a recent survey by Kony that says that 74% of Fortune 500 companies were planning on some type of HTML5 integration. Only 7%, however, said they would replace their native apps with HTML5. In an ecosystem that is becoming increasingly diverse, Flurry is making sure it can be everything to everybody.

Flurry is one of the companies that is directly benefiting from the explosive growth of the mobile app ecosystem. Since launching in 2008, the sessions that Flurry tracks have doubled every six months. At the end of 2011, the company had tracked more than 240 billion.

“It took Flurry a full two years, from August 2008 to August 2010, to track one hundred million daily sessions,” said Flurry CEO Simon Khalaf in a release. “Now we’re adding another hundred million daily sessions every three weeks.”

Flurry is now used by 60,000 developers with 150,000 apps in its publisher network. Overall, that works out to about 15% of all apps published to the various platforms. Flurry’s VP of marketing Peter Farango said in an email that the company believes its analytics is embedded in one out of every three downloads from the Android Market, Apple App Store, Amazon Appstore etc.

“We are officially a very big, big data company,” Farango said.

Flurry’s growth threatens to overshadow some of the other players in the mobile analytics field like Kontagent, Localytics and Apsalar. Flurry has a head start and has become a popular free offering for many developers looking for an SDK to track analytics in their apps. That is not to say that Flurry is a one-stop shop for all of your analytics needs, but the company has a forward looking approach that can fit well for many developers.

What is your view on Flurry? Do you use them for analytics or monetization purposes? How does the company stack up to the competition in overall quality of service? Let us know your experience in the comments.

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