Andrew Mason wants to know what your friends like to buy.
Groupon is expanding its Goods section with last Friday's purchase of Mertado, a Silicon Valley-based social shopping start-up focused on letting consumers buy products through social networks such as Facebook. Mertado's goal is create shopping experiences that "build bridges between content, commerce and community."
"Mertado has shown a great level of innovation in the social commerce space--for example, the launch of Mertado TV, combining lifestyle video content and product selection," a Groupon spokeswoman tells the Chicago Tribune. The Mertado website will officially shut down on February 28, 2012.
This announcement comes right on the heels of Facebook's addition of 60-plus social apps to Timeline, which include shopping sites eBay, Payvment, LivingSocial and Fab.com.