Google engineer Colin McMillen announced the feature this morning. The Google+ Creative Kit for editing images already had a text tool with lots of fonts to choose from, but this "funny text" tool is more brutal. Just drag an image into the share box, click 'Add Text,' and then there are boxes for top, middle and bottom text. The default font is white Impact, perfect for LOLcats.
The thing is, already has Google+ has powerful image editing features. Google is proud of the photographers who have taken to the service, and it has given them a suite of ways to enhance their images after uploading. If someone wanted to use Google+ to make a meme image, they could do so before. But today's update reduces the friction, which means it's all too easy to slap huge, white fonts onto images. Hooray for "engagement."
Do you think any good can come of a meme generator built into the Google+ sharing box? Sound off in the comments.