TweetReach is reporting that 93.7 million individual Twitter accounts received a message about the Golden Globe awards between 5 and 8 p.m. Sunday night, more than triple last year’s reach on the microblogging Web site.
The reach makes it the biggest event ever analyzed by TweetReach, which measures the impact of Twitter in a wide range of news an entertainment events. Tina Fey’s photobombing of Amy Poehler during the presentation of the best actress award was one of the most tweeted moments of last night’s Golden Globes, and Zooey Deschanel’s tweet about her wardrobe was the most retweeted message related to the event.
The Hollywood Foreign Press Association, which presents the awards, and mhCarter Consulting partnered with TweetReach to analyze all tweets related to last night’s award show. Glee mentions were down from last year, and Ricky Gervais, in his third year as host, saw his influence on Twitter down from previous years.
“Perhaps this is because he was so unexpectedly rude and hilarious last year, that there was no way to top it this year,” said TweetReach founder Jenn Deering Davis. “He was funny, but mostly meh.”
TweetReach has put together the following infographic highlighting all of last night’s Golden Globe Twitter activity:
