How much is one picture worth? Would you believe $20,000? This year, fast food purveyor KFC will provide that amount to one high school senior, who has until tomorrow to Tweet a link to a photo. Entrants must follow @kfc_colonel and use the hashtag #KFCScholar. The photo should illustrate why the student exemplifies Colonel Sanders' commitment to education and enriching communities.

Last year, KFC started the first-ever Twitter scholarship where students had to tweet why they deserved the money in 140 characters or less. The winner was California high school senior Amanda Russell, who won with this tweet: "Hey Colonel! Your scholarship's the secret ingredient missing from my recipe for success! Got the grades, drive, just need cash!" She is now attending UCLA.

Students have to have a minimum cumulative high school GPA of 2.75 and plan to pursue a bachelor's degree next fall. Only US citizens or permanent residents can apply. So get out your cameras today and start posting! If you aren't artistic and want another chance to win, you can enter online here at the KFC Scholars website before February 1 for one of 75 separate $20k scholarships.