PayPal and eBay really want you to know that it is a player in the mobile payments realm. Especially with the holidays coming up and more consumers than ever expected to make purchases from mobile devices. PayPal believes there is a lot of horizontal movement to be made in the mobile payments space and with the power of eBay behind it, the company thinks it will be the leader in the ecosystem for years to come.
PayPal and eBay have come out with new infographics today to show just how well the companies are doing in the mobile realm. It is really kind of ostentatious actually. PayPal specifically realizes that it has lost a lot of the consumer mindshare in mobile payments with everybody talking about how NFC may or may not change how payments fundamentally work. Check out the stats and infographics below.
I honestly had no idea there was such a thing called Mobile Sunday last holiday season. I was covering mobile at the time and it never came across my desk. Well, PayPal did $4.7 in mobile payments that day. For 2011, PayPal expects to do $3.5 billion in mobile payments volume. With mobile payments expected to be a $600 billion industry by 2015, PayPal is positioning itself to take a big portion of that pie. That is one of the reasons that the company is pushing so hard to make sure that it is in the discussion of the ecosystem - the executives are seeing dollar signs (more than they already do, of course).
I cannot quite be sure if PayPal is creating the "couch commerce" prediction out of thin air or if that is something that people have actually been doing. Couch commerce is when a person is sitting at home, usually at night, and shopping via their smartphone or tablet. Laura Chambers, PayPal's head of mobile, said in an interview at CTIA in San Diego in October that the company sees a lot of data on people's spending habits and that there is lot of traction for evening shoppers.
Take a look at the infographics below. Tell us, are you shopping from your couch after Thanksgiving dinner?