The update adds a split view for maps and lists, making it easy to see the locations of search results. The Android version now features transit routing and real-time transit news, previously only available on Bing's mobile site. The iPhone version gets Bing's mobile Web video content, which launched on the Web version last month. The update also adds Bing Deals to the search experience, an interesting move that adds a revenue stream for Microsoft and a convenience for consumers.
Curiously, Microsoft's update to its search app isn't yet available for Windows Phone 7, but that's the way the smartphone market is going, we guess.
The inclusion of Bing Deals is an interesting move from a business perspective. The Dealmap, which once partnered with Microsoft on Bing Deals, has since been bought by Google, and now Google is trying to close the deal on mobile search, local business listings and daily deals. Apple is also building Siri - its mobile voice assistant - to search Yelp for local businesses, bypassing both Google and Bing.
Today's Bing update shows that all the major mobile platforms see the need to get ahead on connecting users to local businesses. Search is an ad-supported business, and mobile, location-based search is where all the value is.
Read more about the update on the Bing blog.
What do you think of the new Bing app?