A new IBM Cognos Mobile free app from IBM's Cognos division makes it easy to explore any type of data on the go with location-aware analytics. Called Cognos on the iPad , the Cincinnati Zoo has used it to give management instant access, and a single view of visitor and business information to drive new revenue and improve member visits. As a result of this analysis, the zoo has increased visitor in-park spending by 25 percent this year.

Here is an example of the kinds of screens it can produce:

The app is part of a larger series of IBM big-data announcements this week, including new Hadoop-based analytics software in the cloud that can be up and running in less than 30 minutes. IT professionals and others looking to build Hadoop skills can take advantage of IBM's BigDataUniversity.com, a new website where users can learn the basics of Hadoop, open source software development, and database management techniques. More than 8,000 students have already taken at least one of the offerings at BDU. (I like the sound of that, can you get the logo sweatshirt yet?)