Google Plus has been, by some accounts, the fastest growing social network in history. New numbers indicate, though, that traffic to the site is dropping fast after initial interest. Personally, I find myself more drawn to it every day, because I get so many responses when I post things there. (Disclosure: that could be in part because Google recommended me as a user there, meaning I have twice as many social connections there already as I have on Twitter.)
Many people say they don't find it compelling though. We asked on Twitter and on Facebook and most people said that the value proposition was too unclear, that it wasn't valuable enough to warrant the investment of time relative to the already heavy burden of Twitter and Facebook engagement. Google knows it needs to make changes to the service to increase its user retention. But you know who else has always struggled with new user retention? Twitter! Below, some Tweets articulating some of the reasons people aren't finding themselves Plussing.
Like I said, I like Google Plus quite a bit. I am trying to use it and Twitter and maybe some Facebook, all at once. It's exhausting, but luckily this is what I do for a living. If you like using Google Plus as well, we can be buddies here.