MasterCard and Intuit. PayPal is one of the leaders in mobile payments, especially on the peer-to-peer front. With the holiday season coming, PayPal wants to position itself as the go-to resource for shoppers looking to beat the retail rush and congestion of digital deals.Payments company PayPal wants to make sure that it stays in the conversation when it comes to mobile payments. In the last couple of weeks we have heard from innovations coming out of
PayPal is predicting that mobile payments is going to boom come time for the holiday shopping spree. In a survey conducted by PayPal and research firm Ipsos, half of mobile payments users plan on making a purchase with their device when the holiday shopping season starts after Thanksgiving. Check out the infographic below for more details.
PayPal claims that over half of mobile buyers use the service as their payment method of choice. That is probably not too far from the truth. As we have noted before, near-field communications options are still years from widespread adoption and the dongle-based half of the industry (between Square, Intuit and others) is still in growth mode. Other mobile payments options include direct billing from Apple or Amazon for digital goods like apps and songs or carrier billing, which PayPal also provides through eBay's acquisition of Zong.
The survey was conducted in August 2011 of consumers who had made a purchase with their mobile device. So, the results can be a little misleading for the industry as a whole. Those who have made a mobile purchase once are most likely to do so again, which should be noted when viewing the stats below. PayPal also claims that most mobile payments of retail goods (note, NOT digital like apps, songs or games) was above $100, according to the survey.
PayPal believes that most mobile purchases will be made from home. Hence, they are calling the trend "couch commerce."
Are you going to be using your smartphone or tablet to make purchases of physical goods this holiday season? Let us know in the comments.