There was a lot of heavy material to come out of Facebook’s developer conference yesterday. From the Timeline, to the similarities of the announcement to Facebook Beacon, to media sharing, to the possibility of a Facebook app store. But, we wanted to know how the people on the conference floor were reacting and how f8 attendees thought Timeline might affect their business. So, we started grabbing random people in the crowd to put them to the question: “How will timeline affect your business?”
The answers were varied. Most in the ecosystem thought that what Facebook is doing will be good for them and their bottom lines. We did run into two Yahoo executives who we talked to but they declined the answer the question on the record. Below are five answers to the question. Let us know how you think that Timeline will affect your business in the comments.
Scott Kleper – Co-founder Context Optional
They allow marketers to tell stories to their users over time. Instead of just actions that they take at one point in time, they sort of have this ongoing presence in their Facebook profile.
Harald Rudell – Founder Al Good Apps
I work in social games, so I think this is a new opportunity for sharing and it will turn virality to social games updside-down again. The incumbents have been safe for a little bit and this opens virality again. I came here with the hopes of hearing the mobile side of things as well.
Kevin Tunc – Product Manager Tigerlily
I guess there are a lot of things to think about. Some other things to do with pages online. Our application can be integrated with Timeline and show more because it is becoming more and more prolific and there are a lot of things to do and think about. Our app will be integrated to match this way of consuming applications.
Jay Sider – CEO GroupMusic.com
It is great. We have the largest music app on Facebook so bringing more awareness to the platform is incredible. So, fans, when they think about music and think about an artist Facebook can now provide more of an opportunity to you. We are announcing today that we are going to do a big integration with Spotify that is going to be rolling out over the next few days. It is a great thing that is happening here today.
Christel van der Boom – Flipboard
Because people will be able to share the media that they consume, I think it will help to uncover great content on Flipboard. We are built on the premise that social is coming up with a great way to get content anyway so now you can share everything you are thinking of. So, we think it is great.
