Infographic: 40% of Facebook Users Ditch Brand Pages

Over 40% of a brand’s Facebook page fans “unlike” the page as soon as a campaign ends, suggesting that a lot of follower activity on the social network is driven by agency interaction, not a real loyalty to the brand, according to a new study.

The study by DDB reveals that two in five brand followers surveyed are not interested in engaging with Facebook pages after a marketing engagement ends.

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