If you want something more capable than Hootsuite to handle your social media marketing, then you might want to take a closer look at what Pardot's Marketing Automation service provides. The marketing automation platform has gotten some new social media features that complement its existing tools for handling CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting.
These features include automated access to sales prospect social media profile data and posts from within the Pardot system, and the ability to schedule in advanceand send social media messages to prospects via Twitter, Facebook and LinkedIn. And via Pardot's existing bit.ly connector, all links in a post will be automatically shortened and tracked, with the option to use custom, branded bit.ly URLs.
Through an integration with Qwerly, Pardot automatically populates its system with prospects' public social profile data using his or her email address. Pardot can pull info from Twitter, Facebook and LinkedIn, among other leading social networks. In many cases, a prospect's photo, location information and a short description can also be added to the prospect's record. Quick links are provided to profiles across the various social systems, allowing Pardot users to view a prospect's information in a single click.
Social data is also displayed in a prospect's CRM record through Pardot's integration to Salesforce.com, SugarCRM, Microsoft Dynamics CRM and NetSuite. This makes it simple for sales reps to view social profile data before calling a lead. Social profiling can also make sales reps more effective by giving them additional insight into a prospect's interests. For example, profile data includes job title info to help reps determine if a lead is a good fit for a given product.