In an effort to make its service easier for children to use, Netflix has launched a new tab labeled "Just For Kids" which focuses on cartoons and other kid-friendly movies and television shows.
Its appeal for children goes beyond the strictly kid-centric content. Its interface is more simplified than the standard, all-ages UI, focusing more on the cover art for shows and movies and less navigational elements.
Across the top of the page are cut-outs of popular characters like Spongebob Squarepants, Dora the Explorer and various superheroes. Clicking on a given character will bring up a page with movies and television shows in which they appear.
"In addition to being VP of product innovation at Netflix, I'm a dad of a five and seven-year-old who love to watch characters," explained Todd Yellin in a post on the company's blog.
The "Just For Kids" tab is now available on the Netflix Website and should be integrated into other platforms like iPad and Nintendo Wii soon.