Flurry has a new version 3.0 of its free Analytics tool that focuses on audience segmentation, giving mobile application makers the power to segment their audience on any usage behavior (e.g., paying vs. non-paying customers, light vs. heavy users, etc.). They also estimate demographic data such as age and gender for any application using their service. Mechanisms have also been added to this version to allow you to test how long viewers stay in your app. The company says its analytics tools are now in apps reaching 300 million monthly unique users, tracking six billion transactions a day.
Flurry's Free Web Analytics
David Strom is a Writer at ReadWrite. He has held editorial management positions for numerous print and Web publications and was the founding editor-in-chief for Network Computing magazine and DigitalLanding.com. He has more than 30 years of IT and tech journalism experience and has written two books on computer networking. He lives in St. Louis and is married with three children.