Home Report: Cloud Computing Catching On in Emerging Markets

Report: Cloud Computing Catching On in Emerging Markets

While cloud computing gains steadily in the U.S., U.K. and Germany (and rather slowly in Canada), it’s taking off in emerging markets like Brazil, China and India. According to a study by GfK Custom Research, and covered by FineChannel,

cloud computing enjoys relatively high penetration rate in emerging markets, regardless of company size.

According to GfK, decision makers in Brazil, China and India have a much more positive view of cloud computing and cite cost-effectiveness, flexibility and security as the main benefits. In contrast, decision makers in the U.S. and the U.K. see security as a barrier rather than a strength, and view flexibility as the main advantage.

But Fine Channel notes that data security is seen as a benefit by many in established markets as well. This fits with the BitNami, Cloud.com and Zenoss survey we looked at recently, which found that security is perceived as both a benefit and a risk by many technology decision makers.

In addition to security, cost, including migration and subscription rates, is often seen as a barrier to adoption. The cost of cloud services was named by 42% as a top reservation. Other concerns include availability and dependence on outside parties.

Decision makers in emerging markets were more trusting of global cloud providers like Amazon Web Services, Google and Microsoft than of domestic options. Microsoft was the most trusted name.

Photo by Jeffrey Bell

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.