Home Learn From Your Competitors’ Google AdSense Mistakes With MixRank

Learn From Your Competitors’ Google AdSense Mistakes With MixRank

When setting up Google AdWords campaigns, it can pretty difficult to guess which ad copy is going to perform the best. Sometimes even the tiniest, most unexpected changes can have a dramatic impact on ad performance. But how do you know what will be most effective?

A new Y Combinator-backed startup called MixRank wants to help take some of the guesswork out the process. The self-described “spy tool for contextual and display ads” offers businesses a glimpse at AdSense campaigns being run by other companies and shows which ones had the best performance.

MixRank indexes more than 93,000 sites running Google AdSense ads and figures out things like how many publishers ran the ad, when it was last seen, how frequently it’s displayed and what it’s average position in AdSense blocks is. It also breaks down top traffic sources for that site.

In the above example using ads run by Mint.com, you can see that the ad for “Personal Budget Worksheet” vastly outperformed the ad for “Family Budget Spreadsheet.”

For small businesses especially, such a tool can be hugely valuable for better allocating those limited ad dollars and putting energy into the types of ad copy and traffic sources that will yield the highest ROI.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.