Netezza division today announced a new appliance that allows organizations to analyze up to 10 petabytes of data in a matter of minutes. The technology is designed to help industries uncover patterns and trends from large data sets and is the first new product since IBM acquired the company last winter.IBM's
Called the IBM Netezza High Capacity Appliance, it can scan a variety of large data sets and be useful in detecting trends, helping understand compliance activities and sales and marketing efforts.
Kelley Blue Book will be testing the new appliance to analyze clickstream data created by users surfing their Web site and examine what topics visitors cared most about, such as used and new vehicle prices, safety recall and warranty data, and vehicle buyer reviews.
"Kelley Blue Book will evaluate the new appliance to unlock the value of archived data in search of new ways to grow our business," said Karen Simmons, senior director of Data Warehousing at Kelley Blue Book. "This appliance allows organizations like ours to take a fresh look at our historical information and use the insights we gain for competitive advantage."
IBM Netezza technology joins IBM's Hadoop-based BigInsights software, as well as Streams software in its portfolio of Big Data technologies. Pricing is under $2,500 per user terabyte under analysis, which IBM claims is a new low point in this marketplace.