Citrusleaf, which launched in March, announced today its second product: Citrusleaf RTA, an analytics tool for ad networks. RTA is based on Citrusleaf' NoSQL database, which boasts both ACID compliance and real-time processing of large data sets.
The idea is to make it possible for ad networks to produce better insight as to why customers clicked on ads based on their past behavior. Citrusleaf claims that RTA will enable to let companies find in real-time "specific user data from terabytes of data containing hundreds of billions of user behavior records."
Companies can then analyze data about past behaviors to determine which behaviors lead to clicks and/or sales. The amount of historical data queried is configurable, and data stored in RTA can be set to expire in regular intervals.
Citrusleaf is coming up against stiff competition, including Apache Hadoop, which is used by companies like AOL and Yahoo to handle those companies' ad networks.