Social media monitoring firm SocialNuggets was tuned into Apple’s developer conference (WWDC) this week, and specifically the news revealed during CEO Steve Jobs’ keynote address. The firm’s goal was to see what Internet users had to say about all of Apple’s new products and services.
To reach its conclusions, SocialNuggets monitored over 12,000 social media mentions, blog posts, forum postings and other online mentions. The results are not surprising. For the most part, the reaction to nearly all of Apple’s announcements, from iOS 5 to iCloud and beyond, was overwhelmingly positive.
Notable Trends
Below are a few major takeaways from the SocialNuggets data.
- iOS 5, iCloud and Mac OS X Lion had a strong Share of Voice and positive perception, and were the three most talked about topics.
- Twitter integration was the least discussed topic.
- iMessage scored well in terms of Share of Voice and perception, but Trailed iOS 5, iCloud and Lion on both fronts.
Comparing WWDC Day 1 and 2
- The top three discussion topics were the same on both days, but iOS 5 was talked about more than Lion on Day 2. This indicates a shift in Apple’s Developer community, says SocialNuggets, where iOS is a more popular topic (and perhaps platform) than Mac.
- Lion, however, still stayed in the top 3 both days, indicating the Mac’s developer community remains strong.
- iCloud gained on Day 2, as people learned about it in more detail and began to understand how it worked. Lion lost steam on Day 2.
- iMessage was the 4th most popular topic, after iOS 5, iCloud and Lion. MobileMe’s death was 5th.
- It was surprising how few conversations were about the Twitter integration.
