press release today, Apple set the agenda for its World Wide Developers Conference, set to start next week in San Francisco. In a bit of a surprise move, Apple said that its new cloud initiative would be part of the topics of discussion and that it would indeed be named iCloud.In a
We speculated at the end of April that iCloud was to be the name of Apple's cloud service after it bought the domain name from Swedish cloud service XCerion for $4.5 million, according to Om Malik. iCloud.com is still redirecting to CloudMe, what XCerion rebranded iCloud ahead of Apple's domain purchase. The question becomes now: what is this iCloud going to look like?
Many have speculated that iCloud will be a music streaming service or locker, like Amazon's Cloud Drive or Google Music Beta. Apple has a shiny, brand new $1 billion data center in North Carolina and an aging storage service in MobileMe that could use a revamp and rebrand.
Apple said iCloud, among other topics, would be discussed at the keynote on June 6: "Apple will unveil its next generation software - Lion, the eighth major release of Mac OS X; iOS 5, the next version of Apple's advanced mobile operating system which powers the iPad, iPhone and iPod touch; and iCloud, Apple's upcoming cloud services offering."
The updates to Max OS X and iOS 5 do not come as surprises and are generally mainstays of WWDC keynotes. Apple CEO Steve Jobs himself will be delivering the keynote at Moscone West next Monday, according to Endadget.