Home In the Market for a Web Designer Directory? 37Signals Puts Sortfolio Up for Sale

In the Market for a Web Designer Directory? 37Signals Puts Sortfolio Up for Sale

37Signals, the company behind Backpack, Basecamp and Campfire, announced this morning that it was putting Sortfolio, its visual directory of Web designers, on the auction room floor.

Sortfolio has been around since 2009 as a part of the 37Signals offerings – and according to the team there, it’s been doing quite well – but it’s time for it to move on so it can “get the attention that it deserves.”

Sortfolio helps those in need of a Web designer search through designers sorted by location and price, with visual examples as the center of the designer’s profile.

The blog post announcing the sale almost sounds like an ad putting your dog up for adoption, as 37Signals says it is “looking to sell it to a company that can give it the love and attention it deserves.” So, how good is that puppy? Does it chew on your furniture and pee on the carpet?

According to the posting, “Sortfolio has been holding steady between $17,000-$20,000/month for quite some time now. Paying customers are billed $99/monthly. They can cancel at any time. Free listings are available for all. Currently there are just under 10,000 total accounts, 195 of those are Pro accounts. We’re sure a dedicated sales person could upsell quite a few people.”

So, if you’re in the market for a Web designer directory, just make an offer (no equity, just straight up cash, by the way) to jason@37signals and get you some.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.