We got a demo from CEO Faizan Buzdar yesterday, and it's a solid product. It's unique, fast and has clear value for teams collaborating with visual media such as photos, video or data visualizations. It has a few discrete apps that run on its platform already, including an image gallery and media player. Users can comment on specific elements of an image, website or video. A nice touch is the ability to comment on a portion of a video and create a link that will start the video at the relevant point.
It's obvious how useful this could be for creative agencies, but what about other types of enterprise? Buzdar is confident that the product will be useful in other contexts. Many organizations, from manufacturers to mining companies to extractive industries use visual data as part of the decision-making process. The company has a few pilot customers already, but Buzdar can't disclose which companies.
Convofy faces two big challenges: 1) an already crowded market for next-generation collaborative tools and 2) the need to drive adoption. The first, as we pointed out before, will be helped by the buzz the company is already receiving, particularly from Robert Scoble. The second issue is trickier.
The key to success for Convofy will be rich media. Thanks to its close relationship with Adobe, features have been added to AIR that enable some of Convofy's media features. The close relationship stems from Adobe's investment in Convofy's parent company, Scrybe.