Augmented Reality Awesome Augmented Reality App Could Save Librarians Hours If you've ever worked in a library, you're familiar with the drudgery of shelf reading. That's the process of verifying that all the books on a shelf are in the right order, based on their call numbers. Books get out of order fairly easily, when they're taken off the shelf and examined, for example, or when they're just stuck in the wrong… Play Audrey Watters View comments
How-To How to Flip Your Startup in 5 Steps Steve Blank, author of Four Steps to Epiphany, has helped formulate the thinking behind the Lean Startup methodology, together with Eric Ries. I had an opportunity to meet him during a discussion around the Startup Genome project. He observed that most startups that succeed aren't lean: their goal is to have an exit rather than a scalable business… Ramine Darabiha View comments
Twitter Research Examines Who's Talking, Who's Listening on Twitter As a new communication tool - one that operates across the spectrum from mass media to personal sharing - Twitter provides researchers with lots of fascinating material to assess what's known in media scholarship as Laswell's maxim: "who says what to whom in what channel with what effect." New research from Yahoo has taken a closer look at… Social Audrey Watters View comments
Cartoons Cartoon: Knock, Knock Think about spam, and you probably think about unsolicited commercial email. You know, replica Rolexes, cheap pharmaceuticals, suspiciously low prices on Adobe software and, uh, enlargement offers (which turn out to be total ripoffs that take advantage of emotionally vulnerable people... ahem). But it turns out it's also an issue in the… Play Rob Cottingham View comments
Weekly Wrap-ups Check Out the Companies That Make ReadWriteWeb Possible Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each… imported_1 View comments