"Our most successful deployments are those that are enterprise-wide and boasting the largest, most comprehensive internal networks," Socialcast CEO Tim Young writes. "As more people join the network, greater value is created - with every new member that joins comes another potential answer, knowledge source, and idea."
Socialcast will now offer an enterprise-wide license that will let organizations pay a single annual fee for the product without worrying about how many users are being added. In contrast, Yammer charges $5 per user per month and Salesforce.com Chatter costs $15 per user per month. Socialcast hasn't disclosed the cost of an enterprise-wide license, and we're not sure how it will compare with volume licensing agreements with other vendors.
Will flat pricing encourage companies to roll-out social features to more employees? It's too early to say, but it seems like a step in the right direction. I suspect social roll-outs may be hindered by the idea that some employees don't "need" to be on the enterprise microblog. But the decision to leave some employees behind probably isn't improved by those per-user license fees. A big factor in whether this will be successful is how the cost compares to per-user licensing.