As more and more of us are shopping online and are conducting research online before we shop, many local retailers are finding themselves at a disadvantage. Many small businesses don't have the resources to do battle with the online presence and marketing power of the online retails and the big-box stores.
Wishpond, which launches today, seeks to help local businesses manage their online marketing activities so as to drive foot traffic into their stores. Wishpond wants to be a "gateway for retailers," in the words of founder Ali Tajsekandar, giving them a single place to manage their Google AdWords, Facebook, Twitter activities and more.
Recognizing that one of the major barriers to local businesses moving their marketing efforts may be actually putting inventory information online, Wishpond gives several options to upload their product information, including entering information one-at-a-time, through a POS system, or through a CSV upload.
From there, the company also makes it easy to create a Facebook storefront, so businesses can have store promotions right on their Facebook pages.
Wishpond offers both free and paid versions. The startup plans to be able to offer more features, including rich analytics, in the near future.