Sharing video with friends can be a pain. I can't count the number of times I've waited for minutes on end just to have Facebook tell me the upload failed for some unknown reason or another. And while it's easy to upload to YouTube, it isn't connected to my social graph and the videos just float out there in the void.
Justin.tv, the live streaming video site, has taken a crack at socially sharing video with Socialcam, an app that could quickly become as popular for sharing video as Instagram became for sharing pictures.
The first thing you might notice upon opening Socialcam is just how similar it is to Instagram. You login with Facebook, the app suggests some friends, and you're off. The app is bare-bones simple. There's a feed of all of your friends' videos, a feed of your videos, a feed of followers and friends, and a camera button to record video. When you record a video, you can title it, choose what networks to share it on (Facebook, Twitter, email and SMS) and you're good to go.
The moment you finish recording and decide to share the video, the app begins uploading the video in the background, that way you don't have to wait around at the end while it uploads. You're busy adding a title, description and even tagging friends while it handles the upload. Videos can be of any length and size, and the app must be doing some decent compression, because the video upload took no time at all.
Just like Instagram, the app also allows for the most basic, yet necessary, level of interaction. Friends can comment and "like" videos and that's about it. It might be the perfect level of simplicity and features, which is a formula for winning.