StickerYou aims to bridge on- and offline marketing with a new service that lets anyone turn their website into a "sticker selling machine."In an age where digital advertising is becoming increasingly important, Toronto-based startup
StickerYou lets you upload your own artwork in order to make custom stickers. You can select the images, size, and the die-cut you want for your stickers. For fans of stickers, that's an exciting enough proposition right there.
The company has just released a beta version of its Sticker Maker, which allows you to market your stickers on its website or on your own site via a widget. As with the other sticker-making services the company provides, StickerYou handles all the printing and distribution. Users can also use this to generate revenue from their artwork or logos, earning royalties on the sales of stickers they help initiate.
The startup has already landed a number of major licensing deals, including one with Sony Pictures for stickers coinciding with the recent release of the Green Hornet film. But according to Joseph Puopolo, StickerYou's VP of Marketing, the service isn't geared to just large businesses but to anyone with a brand, logo, artwork or website. "We wanted to make it easier for sites that have unique content to have their own Sticker Maker by using our automated integration process. This will enable any brand or site's profile to sign up for free and quickly allow their fans to express themselves uniquely via stickers."