A new startup called CubeDuel accesses your LinkedIn work history and then pits present and former co-workers in Hot or Not style battles. "Who would you rather work with?" the site asks, assuring you that no one will ever know who it was that voted on the duel. The end result is a leaderboard of the most (and least) desirable people to work with at a given company. It's a lot like the online college beauty contest Mark Zuckerberg got in trouble for before building Facebook (FaceMash) but for the workplace.
It's absolutely perverse and it's likely to be huge. This crude pointing at one or the other person, flash judgements regarding a person's relative desirability, is like a car crash of interpersonal psychology. It's also quite compelling. It gets easier and easier after each click.
According to a profile of the site yesterday by blogger Louis Gray, CubeDuel was started by Tony Wright, the former founder and CEO of YCombinator-backed RescueTime, and Adam Doppelt, cofounder of Urbanspoon. I found the service via a Tweet by WordPress founder Matt Mullenweg.
ReadWriteWeb staff hacker Tyler Gillies says there ought to be a GitHub equivalent for developers to vote who they'd rather collaborate with - but I'm not sure this kind of service ought to exist at all, for anyone.
In some cases, I'd rather work with Deane Rimerman than with former ReadWriteWeb writer Jolie O'Dell. But for other types of work, I'd pick Jolie in a heartbeat. CubeDuel is too cruel to let me say "it depends." Am I just suspicious out of fear that my own co-workers will vote me down for being overly critical? I can certainly get things done! There ought to be a way you can plead your case.
What do you think, is this an interesting application or social media gone mad?