TrustE, and it's time for the web to move into an era of "just in time" notifications whenever new types of data are being collected or when our data is being used in new ways.Privacy policies are dead, says Fran Maier, President of privacy auditing firm
At a time when online data about individuals and our actions is growing exponentially, when the potential for that data to drive innovation and monetization is just beginning to be understood, when users are wrestling to take control over new forms of communication and when government is looking to take action to protect the complex interests of its citizens - Maier's forward looking statements, well informed by the history of online privacy practices, are well worth paying attention to.
Maier's statements were included in a 14 minute TedX talk posted on the TrustE company blog this week. (Full video embedded below as well.)
Maier says we'll soon start to see a system called a Forward Eye in advertisements online, which will tell us what information about us is being captured and how it will be used. We'll then be given an option to opt-out.
The constant throughout all these developments, Maier argues, is that privacy violations occur when people are unable to trust that the their expectations will be met with regard to the outcome of someone else accessing their information. Privacy, TrustE says, is a system that provides transparency, choice and accountability. "It's not an end-state of your information being held, and in a lock-box that nobody can get, it's a system," Maier says.
Maier says it will be possible to be private in a public world, but it will require individual accountability, corporate accountability and possibly a backstop of law and regulation.
Does this jive with your understanding of privacy, your hopes and expectations for privacy in the future of the internet? Let us know in comments.