Apple has opened the new Mac App Store for business this morning. At launch, the store features more than 1000 free and paid apps.
The store brings the iTunes app sales model to Mac apps, an effort to make it as easy to find, buy, and install apps on your Mac as it is for your Apple mobile devices.
The store is available to Snow Leopard users through a software update as part of Mac OS x v10.6.6.
Apps are available in the categories already familiar to iPhone and iPad users: Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities. Well-known Apple titles are available - iMovie and GarageBand, for example, are available for $14.99, and Pages, Keynote, and Numbers are $19.99 each.
"We think users are going to love this innovative new way to discover and buy their favorite apps," says Apple CEO Steve Jobs.
Developers may love the new app store too, as arguably it gives them better exposure. Developers will share the same 70%-30% split with Apple that they do for iPhone and iPad apps.