Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.

Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO.

Skip to info about: Medill School of Journalism: Digital journalism programs | Skytap: Cloud solutions for enterprises and ISVs | BTBuckets: Free personalization and on-site behavioral targeting tool | Mashery: API management services | Rovi: Entertainment Data Solutions | SES London Conference & Expo: Search and social marketing conference | Columbia University's Journalism and Computer Science Masters Program: A new dual-degree Masters of Science program | Site24x7: Online website monitoring service | Conduit: Customized components | Lead411: Company and people information provider | Alcatel-Lucent: Application developer platform | WatchMouse: Monitor Website Performance and Functionality | SendGrid: Cloud-based email delivery service | Toopia: Our iPhone app developer

Medill School of Journalism

The Medill School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of interactive publishing, or by videography for the small screen. Maybe you are an experienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.

Thank the Medill School of Journalism on Twitter for making ReadWriteWeb possible.


Skytap provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams. Teams are empowered to:

  • Create multiple cloud environments in seconds
  • Run existing applications without any code changes
  • Deploy virtual data centers, take snapshots and collaborate
  • Accelerate bug resolution cycles by 75%
  • Reduce operating costs by 70% annually

Customers of all sizes can deploy Skytap in a day. Try Skytap for free.

Thank Skytap on Twitter for making ReadWriteWeb possible.


BTBuckets is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups. With a simple installation process (a single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.

BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic. Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.

Thank BTBuckets on Twitter for making ReadWriteWeb possible.


Mashery is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels explained to the audience that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "Five steps to scaling your business development using Web services" to discover how you can use APIs for your business.

You can find out more about APIs and their business use at www.mashery.com.

Thank Mashery on Twitter for making ReadWriteWeb possible.


Rovi's entertainment data solutions allow online stores, portals, social networking sites, service providers, and application developers to differentiate their offerings, drive usage, and increase sales. By becoming a Rovi Data subscriber you gain access to our descriptive metadata on music, movies, TV shows, books, and video games, which you can deploy across multiple platforms.

Thank Rovi on Twitter for making ReadWriteWeb possible.

SES London Conference & Expo: 21-25 February 2011

As search continues to evolve in new directions and marketing is becoming more like conversations, marketers are being challenged to learn how to leverage all the new forms of media and technologies. SES London is taking the lead in dissecting the new search landscape and figuring out what it means for you. We're leaving conventional thinking behind and will bring together the brightest minds in digital marketing and the veterans of search to deliver you an entirely new perspective. Providing digital marketers with the foundational know-how and the latest industry techniques - commitments we are devoted to build upon.

Session highlights:

ReadWriteWeb readers, enter RWW20 and save up to £753 when you book now through 4 February.

Thank SES London Conference & Expo on Twitter for making ReadWriteWeb possible.

Columbia University's Journalism and Computer Science Masters Program

Apply now to Columbia University's new dual-degree Master of Science program in Journalism and Computer Science.  Students will receive highly specialized training in the digital environment, enabling them to develop technical and editorial skills in all aspects of computer-supported news gathering and digital media production.  This program will offer the highest caliber of computer science and journalism training at Columbia University. The inaugural class will enroll in fall 2011 for a total of five semesters at the Journalism and Engineering schools, learning the fundamentals of reporting and writing while developing a working background in computer science and software design.   Application deadline is January 15, 2011.

Thank Columbia Journalism School on Twitter for making ReadWriteWeb possible.


Site24x7, an online website monitoring service which allows users to monitor their website, web application and online web transactions. Users can get instant alerts when their website goes down. Site24x7 allows monitoring from across 25+ global locations.

Site24x7 pricing starts from $1/Month/URL. Sign-up for a 15-day Free Trial!

Thank Site24x7 on Twitter for making ReadWriteWeb possible.


Conduit enables Web publishers to distribute their offerings both directly and through its global network of 250,000 publishers and their 170 million users. The Conduit platform is a powerful marketing tool that allows you to offer the best of your site through apps or a Community Toolbar, sending desktop alerts to your users, and much more.

The Conduit platform opens a new world of content sharing. Your site visitors can add your content right to their browser by clicking on a branded 2go button that you place on your site. You can also share your content in the Conduit App Marketplace where all the publishers and users in the Conduit network can grab it.

The platform has been adopted by major brands such as Fox News, iWin, Major League Baseball, TechCrunch, and Travelocity, as well as thousands of small and medium organizations in 120 countries.

If you would like to Conduit your website, go to www.conduit.com.

Thank Conduit on Twitter for making ReadWriteWeb possible.


Lead411 is a company and people information provider which includes sales triggers derived from news, sales leads, business addresses, people search, sales intelligence, executive lists, etc. Our technology coupled with our manual research staff enable us to deliver the highest quality data and information. In addition to their subscriptions, they also provide awards like the Technology 500 and a marketing blog focused on news/tips for sales & marketing professionals. More could be found at http://www.lead411.com.

Thank Lead411 on Twitter for making ReadWriteWeb possible.


Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.

With the launch of the Alcatel-Lucent Developer Platform, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.

The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.

Thank Alcatel-Lucent on Twitter for making ReadWriteWeb possible.


WatchMouse monitors website performance and functionality 24x7 from over 50 locations worldwide. Monitors for your website, server or API can be set up in minutes and provide valuable insight into how your users experience your site. Features include Multi-step Transactions, Real Browser Monitoring (including Javascript front-end), and Public Status Pages as used by ReadWriteWeb, Twitter, WordPress, bit.ly and more.

Thank WatchMouse on Twitter for making ReadWriteWeb possible.


SendGrid is a cloud-based email delivery service that delivers email on behalf of other companies to increase deliverability. With SendGrid, you can rest assured that your email will reach your customers' inbox. Integration takes just minutes via SMTP or can be done through a simple REST API. SendGrid can take the hassle of sending email completely out of your hands, and allow you to focus on being awesome at your core business.

Thank SendGrid on Twitter for making ReadWriteWeb possible.


Nicolas Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called Toopia. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. Download the ReadWriteWeb iPhone application here.

Thank Toopia on Twitter for making ReadWriteWeb possible.

The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.

Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk.

Thanks to all our sponsors and our readers for your support!