We are pleased to announce a new premium report: Engaging Online Communities. Thanks to Microsoft for sponsoring the report and making it available as a free download.
The countless individual interactions people make online have introduced a new level of complexity in marketing. These "gestures" come in the form of likes in Facebook, replies in Twitter or subscriptions to blogs. Other gestures may be a link to a site or a check-in on a location-based network.
These gestures are generated by the billions. Engaging with people means responding to these gestures in a way that fits into the flow of their lives.
Engaging Online Communities takes a look at how the modern enterprise must set up the right systems so it can keep track of the gestures that people make and perform analytics on the data.
Engaging Online Communities further explores:
- How to find your customers online and manage the community.
- How to build your community from the ground up.
- What to consider when aggregating data.
- Building applications to get the most out of the information.
- The importance of geodata.
We think you'll find our report about engaging online communities (embedded below) to be essential reading for the modern enterprise. And remember, you always you can find our day-to-day coverage about social IT at ReadWriteEnterprise.
You may also download the report on Slideshare.