Are the forms on your Website getting a ton of responses? If not, why not?
Web form-building app Formstack recently rolled out analytics to help users better understand how their Web forms are being used and identify potential issues in their wording or design.
Business sites use Web forms to meet a variety of needs, such as intaking user surveys, allowing users to purchase items or even a displaying simple 'contact us' form. Fortunately the somewhat technically-involved process of setting up Web forms has given rise to easy-to-use, WYSIWYG form-building products like Wufoo, JotForm, FormSite and Formstack.
Formstack's new analytics feature gives site owners a detailed look at not only how many people have filled out a given form, but which questions they answered (or didn't answer) and how many people viewed the form, but decline to fill it out. This metric, known as form abandonment, can be highly useful in spotting user experience issues.
Formstack also now supports A/B testing so you can run multiple versions of a form and see which one performs best.
Having too many questions on a form or one question that isn't worded effectively can have a surprisingly substantial impact on the number of responses received. For some businesses, that can mean the difference between getting a lead or losing one.