PostRank, a social media analytics service we use every day here at ReadWriteWeb, will announce today a new Facebook application that automates the publishing of your content onto Facebook and captures reader engagement statistics to incorporate into analytics for your content across the rest of the social media world.
PostRank keeps track of how content gets passed around on sites like Twitter, Delicious, Digg, Reddit and many more. The service's ability to track reader sharing and discussion on Facebook has been hampered, however, by Facebook's being closed off to outside data collection. This new solution, a Facebook app that publishers authenticate with, is a smart way to make progress towards solving that problem.
I personally am of the belief that the most valuable way to use PostRank is to use it to track other peoples' content, to discover emerging news from the hinterland of niche blogs, but despite the rise of world-changing publishing and subscription technologies - most publishers remain interested primarily in broadcasting and navel gazing. Content marketing optimization is a much better business to be in than the systematic illumination of well-blogged glimmers of insight into the human condition or any other topic. (If you are interested in using PostRank to better understand and discover highlights from other peoples' content, visit postrank.com/main.)