As Adobe's vice president for design and web Paul Gubbay told us earlier today, Adobe wants to help designers and developers and to give them a choice. Clearly, a lot of Adobe's customers are shifting their development from purely Flash-based project to HTML5-driven products. The fact that Apple does not support Flash on its mobile devices obviously plays a role here, and as Gubbay told us, it "would be silly to say that Apple doesn't have something to do with this." He also pointed out that this development is driven by the fact that a lot of the innovation today is happening in the browser.
Working with JQuery
Working with WebKit
These tools, however, as Gubbay told us, are only one part of the equation. The browser itself also plays a fundamental role in ensuring that all of these design are displayed correctly. For digital publishers, however - and especially those who want to bring traditional print material online - most browsers' still can't quite render the complex layouts that these publishers are looking for. With HTML, it is still virtually impossible to wrap text around arbitrary shapes, for example, or to manipulate typefaces. To fix this, Adobe is working closely with Google and the WebKit project to ensure that the controls are available in modern browsers like Safari and Chrome.
Martha Stewart joined Adobe CTO Kevin Lynch on stage during today's MAX keynote and demonstrated an interactive version of her magazine on the iPad, but as Gubbay told us, the company also hopes to be able to help designers to bring their products to the numerous new tablets that will launch before the end of the year. Conde Nast's CTO Joe Simon also announced that the company will use Adobe's told to bring its magazines (including Wired and The New Yorker) to tablets. With SiteCatalyst, Adobe will offer an analytics platform for publishers who want to get a detailed view of how their readers use their digital editions.