The takeaway? Don't toss the baby. It's your moneymaker.
Flowtown's chart argues that not only do loyal customers give businesses a competitive edge, but they can be pretty profitable (especially when you factor in the cost of new customers, which can be 6-7% higher than your existing base). It's a sentiment that's being felt all-around especially when companies like AmEx tell us they see entrepreneurs shoring up losses by engaging with, retaining, and reaping the rewards of mining existing customers.
Flowtown's findings seem to back this up. Click below to view the company's infographic full-size on the Flowtown site.
The Value of an Existing Customer (flowtown.com)