And I think I have a terrific pitch for the media outlets that like to run huge social-media-is-killing-us-all headlines. Here's how it goes:
When you're playing Minesweeper, Solitaire or Angry Birds, it's a little difficult to convince yourself that you're being productive. But when you're tinkering with Google Analytics, it's a much easier sell.
And when Google comes along and makes Analytics that much more visual, then the combination becomes near-lethal. You can tweak away for hours, while one part of your brain is pumping out the isn't-this-fun endorphins, and another is rationalizing that you're doing something useful.
In other words, it's only a matter of time before we hear the first reports of starvation deaths among Analytics users.
I am available for media interviews.