How the New Goo.gl Compares to Other URL Shorteners
Google's URL shortener Goo.gl has launched its open service and companion website to the public this afternoon. The service looks a whole lot like upstart innovator Bit.ly.
"I guess Oscar Wilde was right, imitation is the most sincere form of flattery," Bit.ly's John Borthwick told us in response. "They took all the basic features and copied from…